Friday, September 02, 2005

Fund drive judgment

Fund drive judgment

We all get to make decisions. WUNC decided to keep asking for money for the station at a time when listeners are focused on a hugely greater need at this moment, aiding the victims of hurricane Katrina. Yes, WUNC needs money, but this week is not the time to ask for it.

WUNC management should have left the fund-raising campaign on the website and ceased on-air requests for money for the station.

If management had been creative, it could have formulated various ways to turn WUNC into a force for addressing the post-Katrina crisis. Instead, the station never mentioned Katrina as a reason to contribute and no special programming plans to deal with the emergency.

A matter of judgment, and in my opinion, poor judgment.

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