Monday, August 13, 2012
During the day yesterday I heard a couple of promos for Last Motel saying that Trombone Shorty would be on the show. It sounded like a pretty big deal and having seen him perform overseas, I was interested in what he might have to say. So I tuned in at 6 PM. The first words out of the announcer's mouth were something like - "we'll get to Trombone Shorty" a little later, but first....". That lasted at least 30 minutes, when I turned it off in order to watch the network news on television. Commercial television is very good at this trick - telling people about something "coming up" and then making them wait through commercials and much wasted time in order to see whatever it was. There is no place for this in public radio. Either tell people that this is going to be in the second half of the show, spend some extra time and create a transcript, or stop the commercial promotion trick!